Digital Marketing

Digital Marketing Course at Genext

Course Overview

At Genext, we offer an affordable Digital Marketing course with 100% job assistance. Understanding the crucial role of Internet Marketing in today’s business landscape, our course provides comprehensive knowledge and practical skills in digital marketing.

Why Digital Marketing?

Businesses today have transitioned from traditional methods to digital platforms, making digital marketing a key business strategy. Often referred to as Internet marketing, digital marketing differs in its approach as it is more targeted, measurable, and interactive. It encompasses various techniques, including search engine optimization (SEO), search engine marketing (SEM), and link building.

Course Objectives

Our Digital Marketing course aims to:

  • Equip you with the knowledge and skills to create effective digital marketing strategies.
  • Engage customers and facilitate their interaction with the brand through digital media.
  • Provide hands-on experience with tools and techniques used in digital marketing.

What You’ll Learn

  • Search Engine Optimization (SEO): Optimize your website to rank higher in search engine results and attract organic traffic.
  • Search Engine Marketing (SEM): Learn how to create and manage paid search campaigns to drive targeted traffic to your site.
  • Link Building: Develop strategies to build high-quality backlinks to improve your website’s authority and ranking.

Course Highlights

  • Affordable Fees: Quality education at a price you can afford.
  • 100% Job Assistance: We help you find the right job after completing the course.
  • Interactive Learning: Engage with practical assignments, real-world projects, and expert guidance.

Why Choose Genext?

  • Experienced Instructors: Learn from industry experts with years of experience in digital marketing.
  • Comprehensive Curriculum: Cover all aspects of digital marketing, from basic concepts to advanced techniques.
  • Flexible Learning: Choose from various timing options to suit your schedule.

Get Started with Genext

Join us at Genext to enhance your digital marketing skills and boost your career. Contact us today for more information and to enroll in our Digital Marketing course.

Course Overview

Our comprehensive Digital Marketing course is designed to equip you with the skills and knowledge to master the art of online marketing. Learn how to leverage the latest digital marketing strategies, tools, and techniques to drive traffic, generate leads, and increase conversions. This course includes hands-on training with Google Analytics and other supportive tools to ensure you can measure and optimize your marketing efforts effectively.

Who Should Attend?

  • Marketing Professionals looking to enhance their digital skills
  • Business Owners and Entrepreneurs wanting to grow their online presence
  • Aspiring Digital Marketers seeking a career in digital marketing
  • Students looking to gain practical marketing skills

Prerequisites

  • Basic understanding of marketing concepts
  • Familiarity with the internet and social media platforms

Course Outline

Module 1: Introduction to Digital Marketing

  • Overview of Digital Marketing
    • Key concepts and principles
    • Importance of digital marketing in the modern business landscape
  • Digital Marketing Channels
    • Overview of various channels: SEO, SEM, Social Media, Email Marketing, Content Marketing

Module 2: Search Engine Optimization (SEO)

  • Introduction to SEO
    • Understanding search engines and how they work
    • Importance of SEO in digital marketing
  • On-Page SEO
    • Keyword research and optimization
    • Meta tags, headers, and content optimization
  • Off-Page SEO
    • Link building strategies
    • Social signals and their impact on SEO
  • Technical SEO
    • Site speed optimization
    • Mobile SEO and responsive design

Module 3: Google Analytics

  • Getting Started with Google Analytics
    • Setting up and configuring Google Analytics
    • Understanding the Google Analytics interface
  • Tracking and Reporting
    • Setting up goals and conversion tracking
    • Analyzing traffic sources and user behavior
  • Advanced Analytics Techniques
    • Using segments and filters for deeper insights
    • Creating custom reports and dashboards
  • Integrating Google Analytics with Other Tools
    • Linking Google Analytics with Google Ads and Search Console
    • Using UTM parameters for campaign tracking

Module 4: Search Engine Marketing (SEM)

  • Introduction to SEM
    • Overview of paid search marketing
    • Differences between SEO and SEM
  • Google Ads
    • Setting up and managing Google Ads campaigns
    • Keyword research and bidding strategies
    • Creating effective ad copies and landing pages
  • Performance Measurement
    • Analyzing and optimizing ad performance
    • A/B testing and conversion rate optimization

Module 5: Social Media Marketing

  • Social Media Platforms
    • Overview of major social media platforms: Facebook, Instagram, Twitter, LinkedIn
    • Developing a social media strategy
  • Content Creation and Management
    • Creating engaging content for social media
    • Scheduling and managing posts
  • Social Media Advertising
    • Setting up and managing paid social media campaigns
    • Targeting and retargeting strategies
  • Measuring Success
    • Using social media analytics tools
    • Measuring ROI from social media efforts

Module 6: Content Marketing

  • Content Strategy
    • Developing a content marketing plan
    • Identifying target audience and content types
  • Content Creation
    • Writing compelling blog posts and articles
    • Creating visual content: images, infographics, videos
  • Content Distribution
    • Promoting content across various channels
    • Using email marketing to distribute content
  • Performance Analysis
    • Measuring content performance with analytics tools
    • Refining content strategy based on insights

Module 7: Email Marketing

  • Introduction to Email Marketing
    • Importance of email marketing in digital strategy
    • Building an email list
  • Creating Effective Email Campaigns
    • Writing compelling email copy
    • Designing email templates
  • Automation and Personalization
    • Setting up automated email sequences
    • Personalizing emails for better engagement
  • Measuring Email Campaign Success
    • Using email analytics tools
    • Optimizing email campaigns based on performance data

Course Duration

  • Total Duration: 120 hours
  • Schedule: Flexible timing options available

Certification

  • Upon successful completion, participants will receive a certificate of completion